Posted by Jed Jones
Google Search Getting Less Ambiguous with Knowledge Graph
Your Google search results could start to look different over the coming weeks and months.
Google is rolling out Knowledge Graph. It will start modifying how it displays search results for contextually-ambiguous terms that could refer to more than one disparate knowledge domain.
For example, a search for “saints” could refer to a certain baseball team or to hallowed members of the Catholic Church. Trouble is, Google has no way of knowing which type of saint you meant. To help solve this, Knowledge Graph will help group the search results for your search so that you, the searcher, can indicate which meaning was intended.
If you are a website owner who is mindful of how Google search algorithms affect their site’s search rankings for important target keywords, you are right to wonder about how Knowledge Graph will affect you.
The details remain to be seen, but it is likely that this change alone will not greatly affect the order in which relevant results are displayed. In other words, your site’s rankings should remain mostly unchanged due to the introduction of Knowledge Graph. Rather, this new feature just gives the searcher more choices – especially for those contextually-ambiguous terms.
Find out more here.