Posted by Jed Jones
Find Your Keyword Niche(s) for SEO
Biologists teach us that every living species on the planet has found a niche in this great ecosystem that is the Earth.
Some animals are predators, some make their way as foragers. Some fly, some swim, some walk. There fish are habituated to living thousands of feet below the ocean’s surface under conditions of tremendous pressure. There are plants that can survive years without a drop of rainwater. Each plant, animal, fungus and microbe on the planet has found a special niche.
Your SEO efforts should emulate nature in this way. You need to find your keyword niche (or niches) for your website.
But you have an advantage that nature lacks: you can consciously determine your niche in minutes or hours, rather than over millions of years.
A keyword niche is a group of keywords that all contain a single target keyword. For example, if you are in the TV repair business, you will no doubt want to create a niche around the keyword “tv repair.” A good keyword tool can help you generate tens or even hundreds of long-tail keywords phrases that include this keyword phrase. For example, you may come up with as a partial list:
tv repair
hdtv repair
high def tv repair
tv repair service
inexpensive tv repair
local tv repair
tv repair in [my town]
Once you have identified and developed a keyword niche, it is time to “sprinkle” these keywords throughout at least one page of your site. And if this niche is a central theme to what your site is about, consider adding some or all of the keywords in this niche throughout other pages of your site, as well. Dedicate at least one page to each niche.
By finding and establishing keyword niches in which you can be competitive, you can garner hundreds or thousands of additional keyword search visits to your site each month.